How 10 Global Names Collaborate with Artists
When Marketing Was My Language — Art Was My Voice
For over 20 years, I lived and breathed marketing - in tech, real estate, and IT.
I built global strategies, launched products, scaled sales, and optimized budgets. I loved the logic, the speed, the challenge.
But.
The times I felt most alive?
Working with creative agencies. Saatchi& Saatchi, Young and Rubicam, with Havas Group and others.
Storyboarding. Crafting visuals. Sitting next to designers, musicians, photographers. Tapping into emotion, not efficiency.
And in 2023, when I finally paused to ask myself: What if I built something that didn’t just sell beauty - but was beauty?
WERDERART was born. As an idea. As a Flow.
A living platform. A voice. A place to give light and meaning to the artists - especially from Ukraine and Europe - whose stories deserved to be heard, seen, remembered.
Brands That Let Art Speak — and the World Listens
When I began creating WerderArt, I dove into how the most visionary brands collaborate with artists - not just to “decorate,” but to create culture.
Here are 10 striking examples that have shaped my perspective:
1. Yves Saint Laurent x Piet Mondrian (1965)
This was my first art-fashion love. YSL took De Stijl paintings and turned them into dresses - bold rectangles, primary colors, elegance in abstraction.
I remember seeing the image and thinking, he didn’t borrow Mondrian - he walked into his canvas and lived there.
It was revolutionary. Minimalism made wearable, without losing depth.
https://museeyslparis.com/en/stories/la-revolution-mondrian
2. Louis Vuitton x Takashi Murakami & Yayoi Kusama
The Murakami Monogram (2003) felt like pure joy exploded on leather. It wasn’t just colorful - it was playful, irreverent, almost childlike.
Then came Kusama. Her polka dots (2012 and again in 2023) weren’t patterns - they were portals.
LV didn’t just use her art - they built entire immersive worlds around her. It reminded me how important it is to let artists lead, not decorate.
https://www.harpersbazaar.com.sg/fashion/louis-vuitton-brings-yayoi-kusama-back-spot-sequel
3. Dior x Raymond Pettibon (SS19)
This one felt like poetry and punk got stitched into a blazer.
Pettibon’s chaotic line drawings and cryptic texts gave Dior’s men’s collection a rebellious heart.
It’s the kind of dialogue I admire: when couture becomes uncomfortable, loud, questioning. That’s what I want WERDERART to support - not just beauty, but boldness.
https://www.highsnobiety.com/p/dior-mens-winter-2019-2020-collection/
4. Versace x Andy Warhol (1991, revived 2018)
Versace and Warhol? Camp meets capitalism.
They didn’t just print Marilyn Monroe on silk. They made fame into fashion, commentary into commodity. It was iconic, yes. But also clever - a reminder that art history can be glamorous and critical at once.
https://i-d.co/article/7-of-donatella-versaces-most-iconic-outfits/
5. Uniqlo x MoMA, Louvre, Basquiat, Haring
This one is very personal for me. Because art shouldn’t only hang in penthouses.
Uniqlo made masterpieces wearable and affordable - from Basquiat’s raw rage to Van Gogh’s sunflowers.
I love this approach: respect the art, democratize the access. WERDERART dreams of this too.
https://www.uniqlo.com/us/en/spl/ut/moma-art-icons?srsltid=AfmBOoqVJYIW-gkN8oATzzu25EYVGnSZsB25SUQvRQwizgmshnc_CoMN
6. Prada & Fondazione Prada
Prada doesn’t shout - it curates.
They support artists through exhibitions, films, and architecture. Their campaigns (shot by Wes Anderson, Ridley Scott…) feel more like indie cinema than product ads.
I once said: If I could live inside a brand, it might be Prada. Or, at least, the white cube of their foundation in Milan.
7. Comme des Garçons x Cindy Sherman / Rei Kawakubo
This is the wild side of fashion-art fusion.
Sherman’s haunting self-portraits. Kawakubo’s body-sculpting forms. It feels closer to performance art than clothing.
CDG doesn’t make you prettier. They make you think.
https://www.kidsofdada.com/blogs/magazine/15959989-the-art-fashion-divide
8. Supreme x Damien Hirst / George Condo / KAWS
Streetwear taught the art world a lesson: cool is currency.
Supreme turned Hirst’s dots and Condo’s twisted faces into collectibles for Gen Z. Suddenly, art wasn’t elitist. It was limited-edition.
I’m not a skater - but I admire the audacity.
9. BMW Art Cars (Warhol, Lichtenstein, Hockney, Cao Fei)
Let’s move beyond fashion for a moment.
BMW didn’t just paint cars - they invited legends to reinterpret speed and design. Warhol’s car? He painted it in 24 minutes.
Cao Fei turned hers into an augmented reality sculpture.
It showed me: art can live anywhere - even at 300 km/h.
https://www.bmw.com/en/design/history-of-the-bmw-art-cars.html
10. Apple x Art in Every Pixel
Apple never screams “we love art.” But everything from their product videos to Today at Apple artist workshops whispers it.
Their iPad campaigns? Pure digital impressionism.
They made tools for artists, but also made the tool itself a canvas.
And that — subtle, sleek, soulful — is a masterstroke.
As I curated these stories, I kept asking myself: What do these brands have in common?
Answer: They trust artists.
They let art speak. They don’t just use it - they amplify it.
That’s exactly what WERDERART is about.
We’re not selling just paintings.
We’re inviting people to feel them, wear them, live with them.
Art deserves to be seen.
And maybe, if we’re lucky — it will also be felt.